Marketing Archives - Spaces to Places

How to cater for specific sectors as a flexspace operator

Industry Knowledge, Marketing, Strategy26 January 20242KViews 0Likes 0Comments

We’ve become accustomed to the idea that a workspace means an office space, but not everybody wants or needs the same things from their workspace. Businesses from varying sectors have entirely different boxes to tick when it comes to the place they work, with implications on everything from their ideal workspace’s amenities to its brand…

How to scale your flexspace business while staying true to your vision

Industry Knowledge, Industry News, Marketing, Strategy12 October 20231KViews 0Likes 0Comments

The flexspace market is still growing, with the total number of serviced offices in the UK rising by 3% in 2021 and 5% in 2022. And the general consensus is that growth isn’t about to slow down, with industry figures predicting that flexspace will take up 20-30% of the total office market by 2030. …

Seven things the media want from flexible workspaces

Marketing23 March 2023918Views 0Likes 0Comments

Jessica Morgan, PR consultant To secure media coverage as a flexible office operator, you need to be prepared to meet journalists in the middle. What I mean by that is, as a business, you’ll always have a different objective to that of the journalist or publication. It’s important to recognise that difference and tailor your…

The time is right for ‘brandlords’ to enter coworking/flexspace

Marketing, Opinion18 October 20223KViews 2Likes 0Comments

Coworking and flexible workspaces are taking a firmer hold on office markets in UK cities. The Instant Group’s 2022 market review revealed demand had recovered beyond pre-COVID levels in London, Birmingham, Manchester, and more. Growth in the flexspace sector is building momentum and the number of UK workspaces is projected to surpass 9,000 by 2026. Interestingly, this…

How To Market A Coworking Space

Marketing18 October 20213KViews 2Likes 0Comments

The way we work is changing, with hybrid working models, remote working, and working near home all contributing to a rise in demand for coworking spaces. But abundant demand doesn’t necessarily mean that acquiring occupiers is a walk in the park – you still need to take steps to get their attention. This is especially true as…

Digital Marketing In The Flexible Office Sector

Marketing8 February 20213KViews 2Likes 0Comments

The UK office rental market is getting more competitive all the time, meaning each office operator has to do more to stand out in. How do you go about doing that? While traditional techniques like brand differentiation and price competitiveness can help, one of the most important emerging factors in being seen in a crowded market is…

Brand Positioning In The Flexible Office Market

Marketing13 January 20216KViews 2Likes 0Comments

It sometimes feels like brands rule the world. They engage with us everywhere, from the high street to the internet, with pervasive cross-channel advertising. And it’s no accident that they crop up wherever we look – brands spend over $500 billion on advertising each year. In this regard, flexible workspace operators are no different to any other…