Understand your customers better to drive revenue growth
Profile your existing customers or research your target market in new locations to understand how you can improve your service, grow occupancy, and scale revenue.
Tailor your growth strategy to suit your target customers
Workplaces, above all, must be relevant to the people who use them. To understand what that really means, you need to know your target customers inside and out. Their demographics, needs, and preferences should be the guiding light you follow whether you’re expanding your portfolio or optimising your existing workplaces. With the right data, you’ll know how to maximise customer experience, boosting occupancy rates and driving high retention.
We can help you to build your understanding of the customers who make up your target market with customer insight research. We identify the unique personas you serve, and the traits that separate them, so you can make more informed choices about how to meet their needs. The insights delivered through our research can steer how you develop your offering, reach your audience through marketing, and expand into ideal target areas.
Customer research angles
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With Zoe Ellis-Moore, CEO and Founder