Understand your occupiers’ changing needs to boost retention
Learn from the people who matter most through direct customer insights designed to steer your office portfolio strategy. Learn who your customers are and what they want to maximise retention and revenue.
Look after your customers and your portfolio looks after itself
Your occupiers’ needs and preferences change over time. No matter how well-established your portfolio is, fail to meet customer expectations and you’ll continually lose market share. Keeping up with who they are and what they want is how you stay a step ahead, decreasing customer churn and maximising occupancy across your portfolio. Customer insights can transform how you operate, guiding placemaking and marketing.
We can deploy a range of research methods to help you refresh or deepen your understanding of your customers. The voice of customer data we collect gives you clarity on the personas you serve, making it easier than ever to meet their distinct needs. It feeds directly into your strategy, helping you to make more informed choices about the scope of your flex offering, pricing structure, amenities, expansion opportunities, marketing approaches, and more.
Customer research angles
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With Zoe Ellis-Moore, CEO and Founder