Overhaul or reposition your flexspace brand to fuel growth
Take on a new lease of life, pivot to fit the changing market, and get a boost towards your business objectives. Rebrand with confidence by following the data and trusting the experts, and secure the future of your business.
Refresh your brand to reinvigorate your market presence
The flexspace market is constantly evolving, and with it the needs and preferences of occupiers. To stay relevant and continue capturing the attention of your audience, your brand needs to evolve too. Whether you’ve lost sight of your objectives, grown tired of your visual identity, or struggle to define your values, repositioning or completely reinventing your brand can inject your business with new purpose. This is essential as you try to expand, giving you the opportunity to open new workplaces and enter new areas with confidence that you suit the people you’re targeting.
With a strong, compelling, and cohesive identity, updated to suit your aims and the market you serve, you can begin a new era of growth. We can help you to create a new brand from scratch or iterate on your existing brand identity. We support you throughout the process, creating customer personas, working on brand statements and values, creating new visual assets, and rolling out the brand launch effectively. On the other side, you’ll be ready to renew your impact on the flexspace market, future-proofed and ready to pursue growth.
The Spaces to Places process
Research
We start branding projects with deep-dive research into your target audience and the dynamics of the market you operate in. The insights we uncover at this stage are instrumental in guiding strategy, telling us where your existing branding hits and where it misses.
Strategy
Brand strategy revolves around the core pillars of identity and messaging. The first is what your brand exists for, the second is how you communicate that to customers. We strategise for both, generating a comprehensive branding plan that helps you to stand out in your market.
Design
The best brands are cohesive and consistent. With the strategy decided, we can get to work on creating brand assets, guidelines, and core statements that represent your new identity flawlessly. The Spaces to Places team includes designers and writers who can handle this process end-to-end.
Rollout
Finally, we can roll your new branding identity out across your operations. This may involve updating your website, social media profiles, print marketing assets, and even your workplaces themselves. The result is dramatic – a new broad-based identity that can’t help but impress.
How we create an impactful brand
Target audience identification
Who you serve determines who you are. We can apply our research skills and access to critical data streams to create audience personas. Summarising the people who make up your target market, these personas act as the guiding light throughout the branding process. When you know what your market wants or needs, you’re a step closer to being able to offer it.
Brand statements and guidelines
Vision, purpose, and values underpin branding. They’re the cornerstone around which an entire strategy can be built. We can identify your brand’s strengths and weaknesses and create statements that concisely summarise who you are, and what you exist to achieve. Brand guideline documents help you to uphold those concepts across all of your assets.
Visual identity
Logos, brand colours, typefaces, and other visual elements are critical in branding. They signal what your brand is about before your audience reads a word you’ve written. Getting your visual identity right means that there is a single thread tying together all parts of your operation. From your logo to the style of your workspaces, we can create a cohesive visual identity for you.
Messaging strategy
How you communicate your brand values and purpose to your customers is the final piece of the puzzle. To achieve full resonance with your customers and demonstrate that you’re the right brand for them, your messaging needs to be tailored to their needs. We can generate on-brand messaging concepts, including taglines, that you can use wherever you’d like.
Book a call
With Zoe Ellis-Moore, CEO and Founder