Start your flexspace marketing the right way
Hit the ground running, build a community early, and attract your first occupiers with full-service marketing campaign management tailored for new entrants to the flexspace market.
Generate interest in your workplace and fill space quickly with effective marketing management
New brands entering the flexspace or coworking sector are up against serious competition. But, thanks to the ongoing growth in demand for flexible working solutions, there’s plenty of business to go around. All you need to do to capture it is reach the right people with the right message. Easier said than done if you’re not a marketing expert.
Spaces to Places is here to help, with bespoke full-service marketing packages designed to suit operators who are just starting up. Whether you’re pre-build, ready to launch, or in the early stages of operation, we can design and deploy a marketing strategy that meets your objectives. Build interest in your workplace, capture a loyal audience, or start filling your workspace with occupiers – the first step is to get in touch with us.
The Spaces to Places process
Consultation
We get to know your flexspace or coworking brand and target audience. We review your past marketing results and collaborate on establishing new KPIs designed to meet your unique objectives. A bespoke marketing strategy is formulated, combining a range of high-impact channels. Fresh creative assets, content, and messaging are produced.
Campaign management
The campaign is launched. All of the chosen channels are deployed strategically to seek the greatest return on spend, focused on achieving the established KPIs. We manage things entirely, leaving you free to focus on what really matters – making sure your workplaces are offering occupiers the best possible experience.
Reporting
Detailed monthly reports keep you in the loop, with easy-to-understand metrics showing you how the campaign is working towards your objectives. Regular calls offer the opportunity to talk through performance in more detail. We continually tweak our approach based on data, striving for the most efficient campaign structure.
Integrated multi-channel marketing campaigns
Website
Broad-based SEO work, designed to make your website an organic powerhouse and attract occupiers directly from Google searches. Conversion-focused UX improvements to make the most of your website traffic.
Social media
Organic social media efforts across platforms including Facebook, LinkedIn, Twitter, YouTube, and Google My Business. Designed to help you build an engaged community, grow your brand’s name, and convert your audience.
Ad campaigns
Hyper-targeted search, display, or affiliate PPC campaigns, perfect for securing occupiers quickly or generating consistent demand for recurring services. Off-line advertising including print, radio, and sponsorship to further boost your reach.
Direct marketing
Mail-drops, social media outreach, cold emails, reactivation campaigns, and newsletters. All formulated to transform your contacts into leads with targeted content deployed to the right people at the right time.
Community management
PR, review drives, referral incentives, word-of-mouth strategies, and tactical partnerships designed to engage and grow your audience. Make the most of the community you already have and expand it with new activities.
On-site
Signage, brochures, and flyers that can turn your workplace into your most effective remarketing tool. Carefully-crafted events that build interest, attract new audiences, and ultimately lead to your occupier base growing.
CRM
Expert CRM database management to maintain data accuracy and make the most of the customers you already have. Effective segmentation that gives you distinct audience sub-groups to target with tailored messaging.
Brokers
Full management of your broker relationships, including finding new opportunities, creating and managing impactful online listings, dispersing relevant and effective content, and funnelling leads to the right place.
Book a call
With Zoe Ellis-Moore, CEO and Founder