Zoe Ellis-Moore, Author at Spaces to Places

How To Market A Coworking Space

Marketing18 October 20214KViews 2Likes 0Comments

The way we work is changing, with hybrid working models, remote working, and working near home all contributing to a rise in demand for coworking spaces. But abundant demand doesn’t necessarily mean that acquiring occupiers is a walk in the park – you still need to take steps to get their attention. This is especially true as…

How The 15-Minute City Will Change The Way We Work

Opinion15 June 20214KViews 2Likes 0Comments

For decades now, our cities have been scaling upwards, expanding outwards, and getting bigger in every sense of the word. The age of urbanisation has brought with it lots of benefits, not least of which the economic strength and market choice that large-scale cities offer, but the tide is beginning to turn. Urban Land Institute…

Crafting A Coworking Space Business Plan

Placemaking16 April 20213KViews 2Likes 0Comments

The growth of the flexible workspace industry in the past several years has been rapid, and there are no signs of it slowing. In fact, some projections estimate that the number of flexible offices and coworking spaces will continue growing at the same pace in the coming years. Instant Offices go as far as to predict that…

The Future Of The Office Space

Opinion10 March 20213KViews 2Likes 0Comments

Usually, when making predictions about the future, there’s a high likelihood that you’ll be completely wrong. We can’t all be Nostradamus. In many odd cases, though, future events are telegraphed early through subtle changes that snowball. We’ve been doing a lot of thinking about what these events are in today’s workspace sector and, taking that…

Location Strategy In The Flexible Office Market

Research23 February 20213KViews 2Likes 0Comments

There are certain ‘rules’ of business that you just can’t innovate past. No matter how clever you are, you’re not going to create a successful business without having a revenue model or an understanding of who your target market is, for example. One of these rules, and one that’s particularly relevant to the flexible office sector,…

Digital Marketing In The Flexible Office Sector

Marketing8 February 20214KViews 2Likes 0Comments

The UK office rental market is getting more competitive all the time, meaning each office operator has to do more to stand out in. How do you go about doing that? While traditional techniques like brand differentiation and price competitiveness can help, one of the most important emerging factors in being seen in a crowded market is…

Brand Positioning In The Flexible Office Market

Marketing13 January 20217KViews 2Likes 0Comments

It sometimes feels like brands rule the world. They engage with us everywhere, from the high street to the internet, with pervasive cross-channel advertising. And it’s no accident that they crop up wherever we look – brands spend over $500 billion on advertising each year. In this regard, flexible workspace operators are no different to any other…

The Snowball Effect of Influencer Marketing for Flexible Offices

Placemaking16 December 20203KViews 2Likes 0Comments

Influencer marketing has taken off as a valid and viable marketing channel in the last few years. It’s not just useful for fast fashion brands though, it’s also a powerful tool to use in turning your space into a place. When you’re working on a flexible office marketing campaign, it’s hugely important that you know who…

Creating An Office Space That Attracts Startups

Research10 December 20202KViews 2Likes 0Comments

In the UK alone, 672,890 companies were incorporated during the 2018/19 tax year – that’s more than one new company every minute. Even ignoring the portion of those companies that decide to work exclusively from home, that means there are hundreds of thousands of opportunities for office operators to attract new business, every year. But to attract…

What is Placemaking? Definition & Examples

Placemaking30 October 20206KViews 2Likes 0Comments

‘Placemaking’ is a term that’s used across a wide range of industries, which is part of the reason it’s hard to get a read on what it actually means. A simple way to look at it is to compare it to something more familiar, like the concept of homemaking. In the same way that homemaking…

10 Benefits of Coworking Spaces

Opinion27 October 20204KViews 2Likes 0Comments

Coworking spaces are at the forefront of a new way of working, capturing the imagination of businesses across the world and inspiring a move away from traditional fixed rental office properties. Projections estimate that there will be around 20,000 dedicated coworking spaces worldwide by the end of 2020, and the sector is expected to continue to grow…

Turning Shops into Offices

Opinion25 August 20203KViews 2Likes 0Comments

Brick-and-mortar retail shops, both on the high street and in shopping centres, have been hanging on a precipice for quite some time. The advent of ecommerce, and the online retail giants that grew with it, presented brick-and-mortar shops with continuous challenges, the impact of which is starting to unfold. News has broken that Westfield London has…