A full website rebuild with SEO-first architecture, designed to turn a brochure site into a search engine for office enquiries.
The Challenge
Outside brand searches, organic visibility was weak: prospects looking for “serviced offices Richmond” or “meeting room hire Chiswick” never reached the brand. The site loaded slowly on mobile, location and service content was thin, and the design did not reflect Airivo’s market positioning. Competing against larger flex brands with bigger marketing budgets, every percentage point of organic visibility mattered.
The Strategy
To rebuild the site from the ground up with search visibility as the core design principle, not a finishing touch. Tenants now research and shortlist providers online well before they pick up the phone, so the site needed to earn its place in the funnel by ranking for the commercial searches that drive enquiries, not just brand terms.
Our Process
Channels: Website rebuild, technical SEO, on-page SEO, schema markup
Each location was given its own dedicated landing page, optimised for that geography and the services available there. Service pages covering coworking, meeting rooms and virtual offices were structured around how prospects actually search rather than how the business describes itself internally.
Alongside the SEO foundation, we addressed the technical fundamentals that compound over time: faster load times, cleaner Core Web Vitals, schema markup and a tighter internal linking structure. The enquiry flow was rebuilt to remove friction, with prominent calls to action and clear pricing signals across every page.
The Results
- 65% expansion in keyword footprint: 439 ranked keywords in Google UK’s top 100, up from 266
- Top 10 positions for high-intent commercial searches
- 2x improvement in domain authority rank
“It has been great working with the team at Spaces to Places. They clearly understood our brief and worked with us to create a great looking website, which started working for us to drive enquiries from the off.” Spencer Tagg, Head of Operations, Airivo
The Spaces to Places method
Our method for website projects like Airivo’s is to build for how prospects search, not how the business describes itself. Location pages give Google a clear reason to surface the brand for “office space + town” queries: the high-intent searches that convert. Technical fundamentals are core requirements, not afterthoughts. The result is a website that earns its place in the funnel.