Marketing That Scales With You Your Marketing Manager
Your Marketing Team. On Demand.
The flexible workspace sector moves fast. You need marketing expertise that keeps pace with your growth but doesn't drain your resources.
Scale your flexible workspace business faster without the overhead of hiring a full-time marketing team. Our fractional marketing resource gives you strategic expertise and hands-on execution when you need it most.
Why Choose Us?
- Our fractional marketing team of professionals provide in-depth marketing expertise.
- We help grow your business faster at a fraction of the cost of hiring a senior marketing professional or team.
- Allowing your organisation to better manage resources and focus on your core competencies.
What is Fractional Marketing?
Hiring a full-time marketing team isn’t always the answer, especially if:
- Your team is small and resources are tight
- You need specialist skills for specific campaigns
- Market conditions require agility and quick pivots
- You're launching a new location or rebranding
- You want proven results without the learning curve
Our fractional marketing service gives you access to a complete marketing department at a fraction of the cost.
No recruitment hassles, no long-term commitments, just results.
What Sets Us Apart
Flex Office Specialists Decades of experience and deep sector knowledge make us the go-to experts. We understand what drives occupancy in flexible workspace because it’s all we do.
Research & Marketing Synergy Our market research drives our marketing strategies, creating data-informed campaigns that deliver measurable results. We don’t guess—we know your market.
End-to-End Approach From strategic planning to creative execution and performance tracking, we bridge the gap between big-picture thinking and practical results.
Proven Track Record We’ve helped workspace operators achieve 25% increases in desk rates, generate 400+ qualified leads annually, and transform broker-dependent models into direct lead generation machines.
Our Fractional Marketing Model
Fractional
CMO
- Strategic leadership tailored to growth stage
- Strategic planning and marketing roadmaps
Campaign Delivery Team
Multi-channel campaign execution
Performance tracking and optimization
Market Insight Partner
Research-backed storytelling built from data
We embed within your team — bringing brand strategy, analytics, and design expertise from the same minds behind Spaces to Places’ industry-leading reports.
Already have an internal marketing person, but need additional support or specialist skills?
We partner with your team to enhance results and fill capability gaps.
Services
Access to Specialists Across All Disciplines:
- Brand strategy and positioning
- Website development and optimisation
- SEO and content marketing
- PPC and paid advertising
- Email marketing & automation
- Social media management
- LinkedIn and direct outreach
- Lead Generation
- PR and media relations
- Graphic design and creative
How We Support Your Team:
- Provide strategic guidance and fresh perspectives
- Deliver specialist expertise (e.g., PPC optimization, PR campaigns)
- Handle overflow work during busy periods
- Lead specific projects or channel management
- Mentor and upskill your internal team
- Bring in specialist knowledge when needed
- Flexible support, tailored to your requirements
- Cost-effective alternative to additional hires
Results That Speak for Themselves
The Boutique Workplace Company | 4-Year Partnership
Challenge
Heavy reliance on brokers, inconsistent brand positioning, limited direct client engagement.
Our Approach
Complete rebrand, multi-channel lead generation strategy, comprehensive marketing execution across SEO, PPC, email, social, PR, and website.
Results
- 25% increase in desk rates after brand launch
- 389 office-qualified leads in Year 1 (2022-23)
- 491 office-qualified leads in Year 2 (2023-24), 26% increase yoy
- 144% increase in new website users yoy
- Shifted from 99% broker-dependent to 30% direct client sales
- Secured 70+ pieces of press covera
- Successful transition to in-house marketing team in Year 4
Who Is This For?
Our fractional marketing service is perfect for:
- Workspace operators launching new locations
- Established operators seeking to reduce broker dependency
- Brands planning a rebrand or repositioning
- Operators with no in-house marketing capability
- Growing businesses needing scalable marketing support
- Companies requiring specialist skills for specific campaigns
- Teams looking to complement existing marketing staff
Flexible Engagement Models
One-Off Projects
Need help with a specific initiative? We deliver projects from website redesigns to campaign launches.
Retained Support
Ongoing monthly support with flexible hour allocations. Scale up or down based on your needs.
Campaign Based
Fixed-term engagements for specific goals pre-launch campaigns, rebrand rollouts, or lead generation drives.
Ready to Get Started?
Additional Resources
The Flex Workspace Growth Guide
Discover the strategies successful operators use to drive consistent occupancy and revenue growth.
Read Now
Marketing Manual
Your Marketing Manual for a Business Centre, Serviced Office or Coworking Space
Read Now
Voice of the Customer
Learn how to gather and leverage customer insights to improve your offering and marketing.
Click to Download