Identify your target market to guide your launch strategy
Let the data guide your entry to the flexspace market, with customer insights that inform positioning, placemaking, and marketing decisions. Delve into your customer profiles and ascertain where they want to work and what they want from their workplace.
Understand and cater to the people who matter most
The best flexspace brands have a deep understanding and appreciation of their core customer base and tailor every element of their strategy around their needs. To get the most from your first workplace location, you should do the same. Target market analysis can help you create detailed customer personas outlining who your workplace exists to serve, and how you can orient your launch strategy to capture their attention and make an immediate impact.
We carry out in-depth research, merging relevant sources of data incorporating third-party demographic data with primary customer research, to help you identify your target market’s characteristics, needs, and preferences. As a result, you can make sure your workplace is perfectly suited to appeal to them and create a marketing strategy that maximises reach and ROI. With our help, you can enter the market confident that your offering has what it takes to make an impact.
Customer research angles
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With Zoe Ellis-Moore, CEO and Founder