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Identify your target market to guide your launch strategy

Let the data guide your entry to the flexspace market, with customer insights that inform positioning, placemaking, and marketing decisions. Delve into your customer profiles and ascertain where they want to work and what they want from their workplace.

Understand and cater to the people who matter most

The best flexspace brands have a deep understanding and appreciation of their core customer base and tailor every element of their strategy around their needs. To get the most from your first workplace location, you should do the same. Target market analysis can help you create detailed customer personas outlining who your workplace exists to serve, and how you can orient your launch strategy to capture their attention and make an immediate impact.

We carry out in-depth research, merging relevant sources of data incorporating third-party demographic data with primary customer research, to help you identify your target market’s characteristics, needs, and preferences. As a result, you can make sure your workplace is perfectly suited to appeal to them and create a marketing strategy that maximises reach and ROI. With our help, you can enter the market confident that your offering has what it takes to make an impact.

Customer research angles

Target market analysis

Get a thorough demographic analysis of your target market to uncover details that help you understand what they want from a workplace and how you can reach them through marketing. Give yourself the knowledge needed to make your workplace brand more relevant to their needs, and discover new audience segments who are perfect-fit occupiers.

Customer insights

Understand your current customer base by sector, size, and location to get a better idea of who you serve. Analyse historical data to compare workplaces across your portfolio and identify trends. Discover what your customers think about your workplaces through primary research oriented to deliver information that shapes how you develop your offering, now and into the future.

Mystery shopping

Learn how people truly experience your workplace with our mystery shopper visits. Our research covers everything from testing systems and processes to benchmarking against competitors or checking the consistency of service across your portfolio. You tell us what you want to find out and we’ll send in the perfect person to carry out the research, resulting in a report full of insights.

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With Zoe Ellis-Moore, CEO and Founder

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