Branding
Tell them who you are, what you do, and what you stand for. Make a greater impact on your target audience with specialist flexspace and coworking branding consultancy services.
Stand out and resonate to create loyal brand advocates
Flexspace brands sell themselves as much as they sell space. Occupiers are increasingly concerned with where they’re working and how that matches their personal values. For operators, the need to have a well-defined identity that permeates operations – from the logo to the way customer service is handled – has never been more important. Branding is now central to success, as workplaces transcend the four walls they exist within to become an extension of their occupiers’ identity.
Spaces to Places are flexible workplace and coworking branding experts. We help operators small and large update their brand identity, giving them the support they need to roll out rebranding plans across all aspects of their business. Whether we’re starting from scratch or iterating on an existing brand, we can leverage our deep understanding of the market to develop branding strategies that truly make a difference to the bottom line.
The Spaces to Places process
Research
We start branding projects with deep-dive research into your target audience and the dynamics of the market you operate in. The insights we uncover at this stage are instrumental in guiding strategy, telling us where your existing branding hits and where it misses.
Strategy
Brand strategy revolves around the core pillars of identity and messaging. The first is what your brand exists for, the second is how you communicate that to customers. We strategise for both, generating a comprehensive branding plan that helps you to stand out in your market.
Design
The best brands are cohesive and consistent. With the strategy decided, we can get to work on creating brand assets, guidelines, and core statements that represent your new identity flawlessly. The Spaces to Places team includes designers and writers who can handle this process end-to-end.
Rollout
Finally, we can roll your new branding identity out across your operations. This may involve updating your website, social media profiles, print marketing assets, and even your workplaces themselves. The result is dramatic – a new broad-based identity that can’t help but impress.
How we create an impactful brand
Target audience identification
Who you serve determines who you are. We can apply our research skills and access to critical data streams to create audience personas. Summarising the people who make up your target market, these personas act as the guiding light throughout the branding process. When you know what your market wants or needs, you’re a step closer to being able to offer it.
Brand statements and guidelines
Vision, purpose, and values underpin branding. They’re the cornerstone around which an entire strategy can be built. We can identify your brand’s strengths and weaknesses and create statements that concisely summarise who you are, and what you exist to achieve. Brand guideline documents help you to uphold those concepts across all of your assets.
Visual identity
Logos, brand colours, typefaces, and other visual elements are critical in branding. They signal what your brand is about before your audience reads a word you’ve written. Getting your visual identity right means that there is a single thread tying together all parts of your operation. From your logo to the style of your workspaces, we can create a cohesive visual identity for you.
Messaging strategy
How you communicate your brand values and purpose to your customers is the final piece of the puzzle. To achieve full resonance with your customers and demonstrate that you’re the right brand for them, your messaging needs to be tailored to their needs. We can generate on-brand messaging concepts, including taglines, that you can use wherever you’d like.
Branding
Understand, define, create, or refine your brand identity and reap the rewards of relevance. Become the brand that your audience wants to be associated with and represent yourself consistently across operations.
Strategy planning
Prepare for future success with strategic marketing planning. Set clear objectives, create product development roadmaps, align your marketing activities, and identify a better approach to growth for improved ROI.
Book a call
With Zoe Ellis-Moore, CEO and Founder