UK Flex Office : Voice of the Customer
Beyond assumptions: What office workers actually want and need.
The office sector has spent years building what we thought people wanted. This groundbreaking Voice of Customer report reveals what they actually need.
A huge thank you to our partners for making this report possible:
The Research That Changes Everything
Our comprehensive study of office-based workers across the UK represents a fundamental shift, moving beyond industry assumptions to understand what office occupiers actually want and need.
Key Findings:
* Three distinct persona groups drive 90% of office attendance decisions: Innovators (23%), Wellness Seekers (39%), and Maximisers (28%)
* Experience beats availability - Workers won't return simply because space exists; they return when the office experience is superior to alternatives
* Psychological targeting works - Marketing must move beyond features to address specific emotional drivers for each persona
* Hybrid patterns are permanent - The erosion of traditional work patterns means the office must compete with home working's comfort, control, and convenience
Four Behavioural Insights That Redefine Office Strategy
This report examines what drives real office attendance decisions, moving beyond generational assumptions to sophisticated, segmented understanding of office customers.
- Persona-Driven Design - Understanding the psychological motivations behind workspace choices
- Experience Differentiation - Creating genuinely superior office experiences that justify the commute
- Targeted Communication - Developing distinct marketing approaches for each occupier persona
- Behavioural Data Analytics - Using real attendance patterns rather than aspirational survey responses
Download your copy to understand how to create meaningful connections between space design and occupier behaviour, transforming your workspace from available space to destination place
Report Highlights:
- 24 pages of in-depth behavioural analysis
- Statistically significant research of 900 respondents with 95% confidence level
- Three validated persona groups with distinct motivational drivers
- Geographic distribution across all 12 UK regions
- Practical implementation strategies for each persona type
- Real behavioural data tracking actual attendance patterns alongside stated preferences
The UK Flex Office Market Report Series
London Flex Brand Index
The Flex Brand Index benchmarks the providers of London’s leading flex office providers
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Strategies, Players, and Business Models
Market dynamics, business models, and growth opportunities in this evolving sector
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