We had the pleasure of moderating the marketing session Coworking Europe conference in Sofia, with panellist from Brain Embassy, Unicorn Workspaces and Cloudworks. Inspired by this session, we thought we would write a blog to explore the key benefits of using SEO (Search Engine Optimisation), Google Paid Ads, and social media to market your flexspace office and attract new clients.
Let’s dive in.
Understanding the Importance of Marketing in the Flexspace Industry
The flexspace market caters to a diverse audience—startups, freelancers, remote teams, and even large corporations looking for short-term project spaces. While demand is high, so is competition, and potential customers now have plenty of choices. To capture this audience, your marketing efforts need to:
- Increase visibility in a crowded market.
- Build trust and credibility with your target audience.
- Generate high-quality leads and conversions.
Using SEO, Google Paid Ads, and social media marketing together can help you achieve all three. Here’s how.
The Power of SEO for Flexspace Marketing
What Is SEO?
Search Engine Optimisation (SEO) involves improving your website’s visibility on search engines like Google. By targeting relevant keywords, optimising your content, and providing a seamless user experience, SEO helps your flexspace office appear higher in search results.
Why Is SEO Important for Flexspace Offices?
When potential customers search for terms like “flexible office space in London” or “coworking spaces near me,” you want your business to be one of the first they see. SEO ensures you’re capturing this organic traffic—people who are already interested in what you’re offering.
Benefits of SEO
- Cost-Effective Lead Generation: Unlike paid ads, SEO generates organic traffic, which doesn’t cost you for every click. Over time, this makes SEO an incredibly cost-effective strategy.
- High-Intent Audience: People searching for specific keywords often have a clear intent. If you rank for terms like “cheap coworking space in Manchester,” you’re reaching customers ready to book.
- Long-Term Results: While SEO takes time to build, the results are long-lasting. A well-optimised website can continue to bring in traffic for months or even years.
SEO Tips for Flexspace Providers
- Target Local Keywords: Most searches for flexspace offices have a local intent. Use terms like “flexspace in Birmingham” or “hot desks in Glasgow” in your content.
- Optimise Google My Business: Claim and fully optimise your Google My Business profile with accurate location, contact information, and photos of your space.
- Create Helpful Content: Publish blogs, guides, and FAQs answering common questions like “What is flexspace?” or “Benefits of coworking over traditional offices.”
Boosting Visibility with Google Paid Ads
What Are Google Paid Ads?
Google Ads are pay-per-click (PPC) campaigns that display your business at the top of search results for specific keywords. These ads allow you to target potential customers actively searching for services like yours.
Why Use Google Ads for Flexspace Marketing?
With PPC advertising, you can bypass the competition and appear instantly at the top of search results. This is especially useful in competitive markets like London or Manchester, where organic rankings can take time to build.
Benefits of Google Paid Ads
- Immediate Visibility: Unlike SEO, which takes time, Google Ads give you instant exposure to your target audience.
- Highly Targeted Campaigns: You can set parameters to target specific locations, demographics, and even devices, ensuring you reach the right audience.
- Measurable ROI: Google Ads offer detailed analytics, so you can track clicks, conversions, and the overall return on your investment.
Google Ads Strategies for Flexspace Providers
- Use Geo-Targeting: Focus your ads on the specific areas where your flexspace is located. For example, if your space is in Bristol, your ad could target users within a 10-mile radius.
- Leverage Ad Extensions: Add extra information like pricing, reviews, or direct booking links to make your ad more compelling.
- Optimise for Mobile: Many users search for office spaces on their phones. Ensure your ads and landing pages are mobile-friendly.
Harnessing the Potential of Social Media Marketing
Why Is Social Media Important for Flexspace Offices?
Social media platforms like Instagram, LinkedIn, and Facebook are powerful tools for reaching and engaging your target audience. They allow you to showcase your brand personality, build community, and drive traffic to your website.
Benefits of Social Media Marketing
- Brand Awareness: Social media helps you reach a wide audience and establish your brand as a go-to flexspace provider.
- Engagement and Trust: Regular posts, replies to comments, and user-generated content foster trust and engagement.
- Visual Appeal: Platforms like Instagram are perfect for showcasing your workspace’s aesthetics, which is often a deciding factor for customers.
Social Media Strategies for Flexspace Providers
- Post Regularly: Share high-quality photos and videos of your workspace, events, and client testimonials. Consistency is key to staying top-of-mind.
- Collaborate with Influencers: Partner with local influencers or business coaches to promote your flexspace. Their followers are often your target audience.
- Run Targeted Ads: Use platforms like Facebook and Instagram to run ads targeting specific demographics, such as freelancers aged 25–40 in your city.
- Utilise LinkedIn: LinkedIn is a goldmine for reaching professionals, remote teams, and companies. Share thought leadership content, connect with local businesses, and join relevant groups.
Integrating SEO, Google Ads, and Social Media for Maximum Impact
While each strategy can be effective on its own, the best results come from combining them. Here’s how you can integrate SEO, Google Paid Ads, and social media for a holistic marketing approach:
- Start with SEO for Long-Term Traffic: Build a strong foundation with SEO to ensure your website ranks well over time. Focus on optimising local keywords and creating valuable content.
- Use Google Ads for Immediate Leads: While your SEO efforts build momentum, use Google Ads to drive immediate traffic and conversions.
- Leverage Social Media for Engagement: Use social media to engage with your audience, build trust, and drive traffic to your website. Promote blog posts (SEO content) and offers (from Google Ads) to maximise visibility.
- Track and Optimise: Use analytics tools to track the performance of all three channels. Adjust your strategies based on what’s working best.
Final Thoughts
Marketing a flexspace office in today’s competitive landscape requires a multi-faceted approach. SEO helps you capture organic traffic and build long-term credibility, Google Ads deliver immediate visibility and targeted leads, and social media fosters engagement and trust.
By integrating these strategies and staying consistent, you can ensure your flexspace office remains top-of-mind for potential customers. Whether you’re operating in bustling cities like London or niche markets like Brighton, a robust digital marketing plan will help you attract more clients, fill your space, and grow your business.
Ready to elevate your flexspace marketing? Book a call today
