We’re always looking at what drives occupier acquisition in the flex sector. One of the most underrated channels? Your existing members.
Member referral schemes turn your happiest customers into your most effective salespeople. When someone who works in your coworking space or serviced office recommends you to a contact, it carries more weight than any marketing campaign. They know your service, your community, and what it’s really like to be a member.
Yet many coworking and flexible workspace operators either don’t have a referral scheme or forget to promote it to members.
We’ve compiled a list of UK coworking spaces and serviced office providers that are actively running member referral programmes. Click on a name below to find out more about each scheme.
One of London’s largest flexible workspace providers, Workspace Group operates over 60 properties across London. Their referral scheme is straightforward and generous, offering a flat £1,000 reward.
Reward: £1,000 (choice of John Lewis gift card OR rent credit)
Conditions: Paid 3 months after referred customer moves in. Must be a new customer not already in conversation with Workspace, and not introduced via a broker or agent. Excludes team rooms and meeting room bookings.
Who can refer: Current Workspace customers
The Boutique Workplace Company operates premium serviced offices across London, Birmingham, and Glasgow. Their referral programme rewards members with a percentage of the contract value.
Reward: Up to 5% of first 12 months’ office licence fee
Conditions: Private office contracts only. Excludes membership, meeting room hire, event space, and day office bookings. Referrals must be submitted through their web form.
Who can refer: Open to everyone except Boutique employees
BE Offices provides serviced offices across London and the UK. Their referral scheme stands out for having no maximum cap on rewards.
Reward: 10% of contract value (no maximum limit, up to 12 months)
Conditions: Applies to office or virtual office referrals. Reward paid directly to your bank account.
Who can refer: Anyone (friends, business partners, or contacts)
Huckletree operates a network of workspaces across the UK and Ireland, focusing on tech and creative sectors. Their scheme includes rewards for both office and coworking referrals.
Reward: 5% of first year contract value (capped at £20,000) for private offices; £200 for coworking member referrals; 20% off your next event for event space referrals
Conditions: Reward paid as direct debit or voucher once referral joins. Referral must be submitted via their form before the new member joins.
Who can refer: Anyone (referrals don’t have to be associated with your business)
Fora, the consumer-facing brand of The Office Group, operates over 60 workspaces across London. Their scheme offers dual-sided rewards for both referrer and referee on coworking products.
Reward: 5% of first 12 months’ fees (capped at £20,000) for office licences; £100 each for referrer AND referee for Fora Owned or Roam memberships (minimum 3 months)
Conditions: Must be a current Fora member. Excludes virtual offices. Referee must mention referrer’s name at first contact.
Who can refer: Current Fora members only
Work.Life operates flexible workspaces across London, Reading, and Manchester, positioning themselves as a provider for “businesses who care about people.” Their scheme notably includes benefits for the referred client.
Reward: 5% of monthly membership fee for first 12 months (averaging ~£3,000) for private offices; £20 voucher (John Lewis or Patch Plants) for hot desk referrals
Conditions: Referred client receives 50% off their first month. Referrer receives first payment 60 days after referral starts their membership.
Who can refer: Current Resident, Unlimited, or Flex members
Clockwise provides coworking and private offices across the UK, with locations in London, Manchester, Glasgow, and other major cities. Their scheme offers a simple, generous cash reward.
Reward: First month’s office rental fee (paid as cash via bank transfer)
Conditions: Referral must result in a private office sign-up. Paid once the referred client has signed their licence.
Who can refer: Current Clockwise members, past members (within 18 months), and affiliates (partners, suppliers, contractors)
Bruntwood Works operates flexible workspaces across the North of England and Midlands, including Manchester, Birmingham, Leeds, and Liverpool. Their scheme rewards referrers with retail vouchers.
Reward: Up to £500 Love2Shop vouchers
Conditions: £500 for referrals resulting in a 6+ person serviced office (minimum 6-month term) or leased space (minimum 1-year term). Smaller rewards for other products. Bruntwood reserves the right to withhold reward if customer is in arrears.
Who can refer: Most people are eligible, except Bruntwood Group employees in commercial, account management, marketing, and asset management teams
Link Spaces operates one location at Botanica Ditton Park, Slough. Their scheme includes rewards for both office and coworking referrals, with payment tied to contract completion.
Reward: 5% of contract value for the initial term
Conditions: Paid after referred client completes 50% of their contract length (maximum 6 months from start). Minimum term of 3 months for serviced office, 1 month for coworking. Referral form must be submitted before the referred client views the building.
Who can refer: Anyone who recommends Link Spaces
infinitSpace provides flexible workspaces with a focus on simplicity and transparency. Their referral scheme offers a fixed reward per workstation signed up.
Reward: £100 per workstation
Conditions: Paid within 30 days after the referral has paid their first full membership fee. Referrer must submit via website and provide payment information and signed self-billing agreement.
Who can refer: Anyone who introduces referrals
What Makes a Great Referral Scheme?
Looking across these programmes, the most effective schemes share common features:
- Dual-sided rewards: Work.Life and Fora both give something to the referee as well as the referrer. This transforms the referral from “help me earn money” to “I can get you a benefit.”
- Cash options: Clockwise and BE Offices pay directly to your bank account. Members appreciate this more than rent credits.
- Clear, simple terms: The best schemes can be explained in one paragraph. Complexity kills referrals.
- Multiple tiers: Huckletree and Work.Life offer smaller rewards for coworking referrals, keeping members engaged even when they don’t know someone ready for a full office.
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