Create a new flexspace brand that shakes up the market
Enter the market on the front foot, with a brand identity formulated to ensure you stand out, capture attention, and attract occupiers. Align your vision, values, and visuals to create a cohesive and compelling brand presence.
Branding that truly sets your workplace apart
Competition is high in the flexspace sector, meaning customers have more choice than ever. As you enter the market, it’s essential to stand out and prove to your audience why you’re the best choice for them. Effective branding helps you occupy a distinct space in the market, broadcast your purpose and values, and make an impactful first impression. It’s the first step in any strategy – aligning every aspect of your business to suit the people you’re targeting and laying the foundations for success.
From your logo to the way you handle customer service, a strong brand identity permeates every facet of your business. We can help you with end-to-end branding support: identifying your ideal target audience, formulating a cohesive brand identity and positioning strategy, and generating pixel-perfect visual assets. The result is a complete brand package that you can launch with, guaranteeing that you make a splash as you enter the market and have a head-start on winning your first occupiers.
The Spaces to Places process
Research
We start branding projects with deep-dive research into your target audience and the dynamics of the market you operate in. The insights we uncover at this stage are instrumental in guiding strategy, telling us where your existing branding hits and where it misses.
Strategy
Brand strategy revolves around the core pillars of identity and messaging. The first is what your brand exists for, the second is how you communicate that to customers. We strategise for both, generating a comprehensive branding plan that helps you to stand out in your market.
Design
The best brands are cohesive and consistent. With the strategy decided, we can get to work on creating brand assets, guidelines, and core statements that represent your new identity flawlessly. The Spaces to Places team includes designers and writers who can handle this process end-to-end.
Rollout
Finally, we can roll your new branding identity out across your operations. This may involve updating your website, social media profiles, print marketing assets, and even your workplaces themselves. The result is dramatic – a new broad-based identity that can’t help but impress.
How we create an impactful brand
Target audience identification
Who you serve determines who you are. We can apply our research skills and access to critical data streams to create audience personas. Summarising the people who make up your target market, these personas act as the guiding light throughout the branding process. When you know what your market wants or needs, you’re a step closer to being able to offer it.
Brand statements and guidelines
Vision, purpose, and values underpin branding. They’re the cornerstone around which an entire strategy can be built. We can identify your brand’s strengths and weaknesses and create statements that concisely summarise who you are, and what you exist to achieve. Brand guideline documents help you to uphold those concepts across all of your assets.
Visual identity
Logos, brand colours, typefaces, and other visual elements are critical in branding. They signal what your brand is about before your audience reads a word you’ve written. Getting your visual identity right means that there is a single thread tying together all parts of your operation. From your logo to the style of your workspaces, we can create a cohesive visual identity for you.
Messaging strategy
How you communicate your brand values and purpose to your customers is the final piece of the puzzle. To achieve full resonance with your customers and demonstrate that you’re the right brand for them, your messaging needs to be tailored to their needs. We can generate on-brand messaging concepts, including taglines, that you can use wherever you’d like.
Book a call
With Zoe Ellis-Moore, CEO and Founder