Location planning
Learn more about locations of interest, from towns to major cities, with data-driven location analyses that illuminate feasibility and uncover the most lucrative opportunities.
Unparalleled locational insights that drive strategy
Where a workplace is located is disproportionately reflected in its chances of succeeding. The optimum location can drastically increase its ability to meet local demand. Get it wrong, though, and the venture can be blighted from the start. The importance of getting location decisions right can’t be overstated, whether you’re a brand new operator looking to launch your first workplace or a sector giant expanding into a new city.
Spaces to Places works with leading third-party data providers, alongside conducting our own primary research, to meet diverse location research briefs. From a macro overview of a city of interest to a feasibility study investigating the prospects in a town, we can deliver insights that are invaluable in guiding location strategy. With over 30 years of experience in commercial property research in the team, we’re capable of transforming how you see locational intelligence.
The location data you need
Location profiles
Deep dive into every aspect of a target location. Get data-driven insights into worker population, demographics, competition levels, property pricing, and more to make better informed choices. Our individual site assessment includes an area fact pack, drive-time analysis from population centres, a business landscape overview covering key trends and threats, an in-depth pricing analysis, a competitor positioning review, and market entry advice.
Feasibility studies
Look beneath the surface of a target area to understand whether your workplace brand can thrive there. Embrace a data-driven approach in the search for the perfect place for your next location. Get an easy-to-interpret overview of an area’s demographics, growth potential, and key economic opportunities. All analysed in the context of your workplace plans to generate a simple overview of how feasible a location is for your brand to expand into.
Portfolio review
Analyse the strengths and weaknesses across your portfolio, with a focus on understanding what steps you can take to improve operational efficiency and revenue opportunities. Receive a detailed review of your occupier-base, amenity suitability, growth potential, and more. Uncover insights that transform how you view your portfolio and provide direction as you seek to optimise for customer experience or revenue.
Leverage our proprietary location modelling tool
Investment decisions are traditionally opportunity-led and based on limited data. We can provide you with a competitive advantage by bringing a wealth of additional data to help identify the best opportunities for portfolio expansion.
Our easy-to-use web-mapping platform integrates granular data streams that provide immediate insights into residential and working populations, retail composition, POIs (points-of-interest), areas of activity, and competitor presence.
We can also build a prioritised Network Blueprint for the UK, identifying the number of workers in job categories that are most likely to be office-based, the amount of branded shared offices in each market, and a supply and demand ratio for any town or locale across the country. The output from this work is a prioritised ranking of the best opportunities across the UK to support proactive investments and a wealth of instantly accessible data that can be used to assess market opportunities.
The output from this work is a network plan for your brand.
Delivering a prioritised ranking of the best opportunities across the UK to support proactive investments and a wealth of instantly accessible data that can be used to assess market opportunities. And, since context is key, we work with you to benchmark these opportunities against your existing sites to give you further clarity.
Book a call
With Zoe Ellis-Moore, CEO and Founder